In a strategic move, Junglee Poker, a popular online poker platform, has announced Bollywood icon Anil Kapoor as its new brand ambassador. The legendary actor will feature in Junglee Poker’s groundbreaking campaign, ‘Apne type ke log’.
The campaign aims at elevating the inclusivity of poker, leveraging Anil Kapoor’s huge fan base, energetic charisma and intense demeanor to create relatability among a diverse audience. The campaign, led by Kapoor, seeks to shatter stereotypes surrounding poker, positioning it as an inclusive game accessible to all individuals, irrespective of age, gender, or background.
A versatile Bollywood actor, Kapoor has starred in many blockbuster movies and won several awards, including two National Film Awards and six Filmfare Awards. He is widely admired for his youthful looks and energetic personality. His ‘Jhakaas’ attitude counters common poker player stereotypes, thus contributing to the universal appeal of the game. Kapoor’s versatility and ability to resonate with a diverse audience make him a perfect choice for Junglee Poker.
Commenting on the partnership, Anil Kapoor said, “Its’ truly an exhilarating experience to partner with Junglee Poker for their new campaign. I am eager to be part of this journey and showcase how it is an all-embracing gaming adventure for players of every stripe. The tagline ‘Apne Type Ke Log’ resonates with me as well and this collaboration promises to be a blast. It’s commendable to see how Junglee Poker aims to redefine the perception of poker and promote responsible gaming.”
‘Apne type ke log’ captures the intensity, excitement, energy and camaraderie at the poker table, while promoting a welcoming environment for players of all levels. Bharat Bhatia, Chief Marketing Officer at Junglee Games, anticipates Kapoor bringing unparalleled credibility, energy, and the ‘Jhakaas’ attitude to the campaign. Expressing his excitement, he said, “We are thrilled to partner with Anil Kapoor and launch the ‘Apne Type Ke Log’ campaign. We are confident that his involvement will lend unparalleled credibility, lively, charismatic energy, and his trademark ‘Jhakaas’ attitude to deliver our messaging.”
“The idea is to show the audience how Junglee Poker is an inclusive game, built for people from all walks of life and skill sets in a healthy environment. We will continue to amplify our values of trust and responsible gaming, with an aim to make a significant impact in the gaming industry,” Bharat added.
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