Poker as a mind sport continues to surge in popularity across the world with more and more players joining the poker landscape. The iconic card game has seen various technological advancements over the last few years, ensuring enhanced user interaction and gameplay. This has significantly contributed to the growth and popularity of the game. According to Research and Markets, the poker market was valued at USD 59.35 billion in 2022 and is expected to reach an impressive 155.36 billion by 2030, contributing to a Compound Annual Growth Rate (CAGR) of 11.14% between 2023-2030.
The report features North America, Europe, Asia Pacific, and the Rest of the World, highlighting market dynamics from 2021 to 2030. Europe emerges as a standout market, thanks to the sanctioning of online betting activities, growing disposable incomes and a penchant for leisure pursuits among the masses in Europe.
Key Drivers
The report delves into several primary drivers behind the market’s growth. The proliferation of smartphones and tablets has boosted accessibility to online poker, enhancing user engagement and interaction. Another major driver is the allure of big online poker tournaments with their massive prize pools, attracting participants from diverse backgrounds. Besides, strategic use of welcome bonuses, enticing deposit offers and freeroll tournaments to attract new players, and loyalty programs by online platforms are playing a catalytic role in fostering player retention and engagement.
Emerging Trends & Opportunities
>> Blockchain technology is an emerging trend and stands out as a big opportunity in the market, promising to revolutionize online poker with enhanced security, efficiency and accessibility.
>> Known for its simplicity and exciting variants, Texas Hold’em Poker continues to maintain a higher market share due to its enduring worldwide popularity among novices and seasoned pros.
>>Emerging poker platforms and easy payment modes are shaping user experiences, with seamless integration across PCs, tablets, smartphones, gaming consoles, etc.
The report features PokerStars, GGPoker, 888poker, Partypoker, Unibet, ACRpoker, Zynga Inc, and Bet365 Group Ltd, alongside emerging platforms as key players that are redefining online poker’s future. If we talk about India, no Indian platform featured in the report. However, it is almost safe to say that platforms like Adda52, PokerBaazi, Spartan Poker, and Poker Stars India along with emerging platforms like Natural8 India and others are playing a key role in the growth of online poker in the country.
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Source: Research And Markets
