PokerBaazi has undoubtedly emerged as one of the leading poker brands in India within the span of just a decade. The platform has witnessed exponential growth ever since its inception in 2014. The online poker platform was co-founded by Navkiran Singh, Varun Ganjoo and their partners and has always been driven by a mission to boost poker as a skill-based game.
The platform has greatly benefitted from India’s increasing internet penetration and the growing popularity of online gaming, which has accelerated the rapid expansion of PokerBaazi.
Some key factors that accelerated PokerBaazi’s growth
1. User-Centric Platform: PokerBaazi has heavily invested in building a secure and user-friendly platform that is meant for both amateur and professional players. The platform offers a range of exciting cash games as well as massive GTD tournaments, including the PokerBaazi Premier League (PPL), G.O.A.T., National Poker Series (NPS), Indian Poker Masters, and more. These events offer substantial prize pools that attract players nationwide.
2. Strong Marketing and Awareness Efforts: Co-founder and CMO Varun Ganjoo spearheads the marketing campaigns of the brand that emphasize on educating about poker’s skill-based nature, thus challenging the traditional perception of it being a game of chance. Their campaigns like “You Hold the Cards” and collaborations with high-profile personalities like Bollywood superstar Shahid Kapoor have significantly helped them build credibility and broaden the appeal of the game among Indian audiences.
3. Community Building: PokerBaazi has encouraged a strong community by hosting regular events, exclusive tournaments, and offering educational resources. Besides, their innovations of introducing new game variants and formats have helped them consistently engage with its user base and maintain a dynamic platform.
4. Investment and Technological Advancements: Thanks to its success, PokerBaazi has managed to secure funding, which has further enabled it to develop cutting-edge technology, which improves the overall user experience with features such as seamless transactions and data security.
5.Strategic Partnerships with Big Brands: Both Ganjoo and Singh have been a driving force for PokerBaazi’s growth and dominance in the Indian poker market. Under their leadership, the platform has entered several landmark partnerships with leading brands such as APT, Jio Cinema, PokerGO and more. Most recently, PokerBaazi made waves by partnering with the World Poker Tour (WPT) to provide Indian players with the globally renowned WPT experience.
This historic partnership will not only allow Indian players to compete in WPT events on the PokerBaazi platform but will also enable them to play exclusive satellites to qualify Indian players for some of the biggest WPT events around the world. With the latest collaboration with WPT, PokerBaazi is not only expanding its own presence but is also elevating India’s poker scene to the international stage.
Needless to say, today PokerBaazi is considered as a trailblazer in India’s poker industry for its contribution to the game being accepted as a mainstream skill sport and earning a registered user base in the millions. A major credit for this success goes to two of its most instrumental founders namely, Varun Ganjoo and Navkiran Singh.
Navkiran Singh
Navkiran Singh is a prominent entrepreneur from the Indian poker industry. Apart from being the founder and CEO of PokerBaazi, Navkiran is a decorated poker player himself. With a shared vision to develop a thriving poker ecosystem in India, Singh, along with its other co-founders launched PokerBaazi in 2014. His dedication and efforts have been instrumental in supporting poker to gain widespread acceptance in a country where the game was traditionally looked down with skepticism.
Under Singh’s leadership, PokerBaazi has managed to rapidly evolve and offer a robust platform that includes tournaments, cash games, and innovative poker variations. These varied offerings have in turn attracted a diverse player base across India. Navkiran has always emphasized principles of transparency, security, and user experience, which has helped position PokerBaazi as a trusted platform in the Indian market. Besides he has always been a strong supporter and advocate for responsible gaming and has thus introduced several measures to protect players’ interests.
Besides PokerBaazi, Singh has also contributed immensely to the broader multi-gaming landscape in India. He launched Baazi Games, the parent company that overlooks an elaborate portfolio of skill-based gaming products. These include RummyBaazi and BalleBaazi, which contribute towards shaping India’s online gaming industry. He also plays an instrumental role in organizing large-scale poker events, such as the PokerBaazi Premier League (PPL) and the EndBoss Tournament.
Navkiran Singh’s efforts have yielded a lasting impact on the Indian poker industry overall. His strategic business initiatives, advocacy, and a focus on community building has paved the way for the growth of PokerBaazi and poker as a whole in India.
Varun Ganjoo
Varun Ganjoo is a co-founder of PokerBaazi and serves as the Chief Marketing Officer (CMO) and Co-founder of Baazi Games, which houses brands like PokerBaazi, RummyBaazi, and BalleBaazi.
Ganjoo’s role has been greatly instrumental in building the brand identity and formulating the marketing strategy for PokerBaazi. His efforts have made PokerBaazi one of India’s most recognized online poker platforms.
As CMO, Ganjoo’s primary focus has been on educating the Indian audience about poker, emphasizing it as a game of skill and strategic thinking and not a game of chance. His marketing, collaborations, and high-profile events, Varun Ganjoo has supervised initiatives that include both large-scale tournaments as well as the outreach efforts to promote responsible gaming practices.
Additionally, Varun Ganjoo has also been involved in launching several creative campaigns, such as You Hold the Cards with Shahid Kapoor which strives to empower players by focusing on their skill and potential.
Ganjoo’s dedication on the marketing innovation and user engagement front has evidently shown results in the growth of Baazi games over the years, and the user acquisition across the country.
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