India’s poker ecosystem is witnessing remarkable growth, thanks to the surge in online players, high-value tournaments and enticing rewards for poker players. To capitalize on this momentum, all major brands are roping in acclaimed Bollywood and TV celebrities to reach a wider audience and promote poker as a mind sport. In a recent development, PokerStars India has roped in Bollywood superstar Randeep Hooda as their newest brand ambassador.
To celebrate this landmark collaboration, they have launched an exciting brand campaign –‘Play with The OGs’, which seeks to highlight the strategy, skill and thrill of online poker through a series of ad films. While Randeep Hooda stars the campaign, it also features Siddharth Karia from Ahmedabad, Goonjan Mall from Bengaluru, Kanchan Sahrma from Agra and Neel Joshi from Pune – all recently signed player ambassadors.
A perfect fusion of glamour, skill, and charisma, this new campaign not only celebrates Hooda’s association with PokerStars India but also sees Karia, Mall, Sharma and Joshi share their stories highlighting the challenges and triumphs in poker journey, inspiring everyone to improve poker skills and take their game to a next level.
PokerStars India is where the best of the best come to play and this new campaign invites players to join in on the excitement. The campaign mainly focuses on what it means to be a true OG in the world of poker and what makes PokerStars India stand out as the go-to poker platform. Check out the video below to find why top pros prefer to play on PokerStars India.
Randeep Hooda is a multi-faceted personality. He is a popular actor, writer, producer, and director who began his career with the Oscar-nominated film Monsoon Wedding in 2001. Widely known for his work in Hindi cinema, he has delivered powerful performances in films like Highway, Kick, Main Aur Charles, Sarbjit, and the globally acclaimed Netflix original film – Extraction. Randeep, who has also made his mark in a few English films, has passion for cars and loves sports, including poker.
His association with PokerStars India is being viewed as a pivotal moment for Indian poker. His love for poker and competitive spirit perfectly align with the brand’s vision of fostering a vibrant poker community in India. He will not only bring his star power to the premier online poker platform but will also help poker reach a wider audience, which will drive the game’s popularity and acceptance across diverse demographics.
In short, the ‘Play with the OGs‘ campaign seeks to make poker more accessible and enjoyable for players of all levels, featuring engaging content and promoting responsible play.
Maniesh Paul, Anupriya Goenka and Ronit Roy Partner with Adda52
Among other Bollywood celebrities, Maniesh Paul, Anupriya Goenka and Ronit Roy have joined forces with Adda52, lending their star power to promote poker as a popular lifestyle game in the country.
Adda52.com, one India’s leading online poker platforms, has strategically partnered with Maniesh Paul, a prominent figure from TV and Bollywood film industry known for his impactful roles in popular television shows like Jhalak Dikhhla Jaa and Indian Idol. Paul’s vibrant persona and widespread popularity make him a perfect fit for Adda52’s efforts to reach a broader audience and promote poker as a popular lifestyle game in the country.
Similarly, the association with Anupriya Goenka brings a fresh perspective to poker and adds another layer of sophistication to the game’s image in the country. Her association with the brand will resonate with younger audiences, growing its appeal among modern women and promoting it as a game of skill that requires strategic thinking and quick decision-making.
Ronit Roy, with his deep-rooted presence and popularity in Indian television and cinema, brings credibility and respect to the game. By collaborating with him, Adda52 aims to leverage his popular persona to strike a chord with the audience and reinforce poker as a respectable skill-based game.
These collaborations with TV and Bollywood celebrities demonstrate the role of star power in expanding poker’s reach and popularity. Their influence will be instrumental in highlighting poker as a mainstream, fun, and intellectually stimulating game, paving the way for its widespread acceptance in India.
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