In a strategic move, Adda52.com, one of the leading online gaming platforms, has collaborated with top influencers for its flagship Adda52 Online Poker Series (AOPS). This series has garnered overwhelming participation from players across the nation so far. The influencers have played a key role by encouraging users to explore the game of poker, not just for the mega wins but also as recreational mind sport for the development of cognitive skills
Adda52.com has strategically collaborated with Karishma Tanna, renowned for her roles in popular television shows such as Scoop and F.I.R. The idea is to leverage her large fan following and credibility to promote the platform’s offerings and establish poker as a mainstream mind sport. Similarly, the platform’s partnership with Arjun Bijlani and Krystle D’souza for the Adda52 Online Poker Series (AOPS) helped the site to tap into the diverse audience base of reality TV and soap operas, positioning poker as a thrilling source of entertainment.
Commenting on the partnerships, Joydeep Mukherjee, Chief Marketing Officer, Deltatech Gaming, said, “Poker, while rapidly gaining popularity, is still relatively nascent in India. Our partnership with distinguished celebrities like Karishma, Arjun, and Krystle helps us in our mission to make the game of poker mainstream in India and underscores poker’s potential to sharpen cognitive abilities.”
Prior to these partnerships, Adda52 has collaborated with various other popular celebrities, including Ali Fazal, David Warner, Chris Gayle, and Salim Merchant. These collaborations resonate well with the young poker-playing community in the country, contributing to the overall appeal of poker as a mind sport.
Adda52 is considered as a trailblazer in the online poker industry, with the privilege of being the oldest and most trusted poker platforms in the country. The platform ensures a seamless and exhilarating gaming experience for players of all levels and skills. It has earned a reputation for hosting some of the most prestigious poker events in the past and remains the go-to platform for poker enthusiasts.
Keep following PokerProNews for the latest updates and news on the business collaborations and partnerships.
Source: Media Release
