Abby Merk, the 2024 GPI Rising Star in Content Creation award winner, has officially become the newest ambassador for BetMGM Poker. She is the brand’s second-ever poker ambassador, following Darren Elias.
Merk, a 24-year-old professional poker player, has been competing in tournaments for over four years now and has already racked up $50,000 in live poker tournament winnings, with her most significant live score being $11,613, which she earned for 21st place finish in the $ 1,700 No Limit Hold’em Main Event of WSOPC Circuit Chicago in 2023.
Before becoming an official ambassador, Merk worked with BetMGM as a content creator, producing engaging content for the iGaming platform. She is also a regular participant in BetMGM’s poker tournaments at the Borgata Poker Room and now we can expect her on all major BetMGM live events.
Upon signing the contract with BetMGM, Merk expressed her excitement, stating that partnering with a brand that aligns with her values of honor, integrity, and respect—while also demonstrating a true love for the game—had always been her dream. She proudly announced her new role as a BetMGM poker ambassador for 2025 and shared her enthusiasm for growing the game and building an exciting future with the brand.
“Throughout my time in the poker industry, it has always been my dream to partner with a brand that aligns with my values of honor, integrity, and respect while demonstrating a true love of the game. I am so proud to announce that I have partnered with BetMGM as a poker ambassador for 2025! I look forward to growing the game and building an amazing future with them.” – Abby Merk – BetMGM Poker ambassador and content partner
Abby Merk joining BetMGM is a strategic move for the platform. She has a strong social media presence, with over 100,000 followers across YouTube and Instagram.
Casey Hurbis, Chief Marketing Officer of BetMGM, emphasized the importance of signing the rising star:“Abby Merk’s winning personality and love of poker reflect the type of excitement we are building in the poker community. She is a fantastic addition to our stable of ambassadors and we look for her to build on her strong connection with her audience with her authentic style of storytelling.”
As a BetMGM ambassador, Merk will continue producing a variety of content for BetMGM Poker’s social channels while also participating in in-house tournaments.
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Source: BetMGMPoker Blog
