Phil Hellmuth is known as one of the greatest poker tournament players of all-time, which he has proven by winning a record 17- World Series of Poker (WSOP) gold bracelet. In exciting news for his fans out there, the poker legend has joined forces with BetRivers Poker as the brand ambassador and content partner and will be seen promoting the Pennsylvania’s newest online poker platform.
BetRivers, a social online sweepstakes casino, recently entered the regulated poker market of the United States with the launch of its BetRivers Poker in Pennsylvania, and who could have been better to promote the platform than the ‘Poker Brat’?
Rush Street Interactive (RSI), the parent company of BetRivers, strategically partnered with Hellmuth and announced this landmark collaboration on Monday via a press release. The same was also shared by BetRivers via their ‘X’ handle.
In this role, Hellmuth will enhance player experiences through interactive entertainment and useful insights across Rush Street Interactive’s casino, sports book, and poker platforms. He will also contribute to RSI’s media productions, including the BetRivers Network and the popular “Poker Night in America” poker show.
RSI CEO Richard Schwartz On Phil Hellmuth’s Collaboration
Rush Street Interactive Chief Executive Officer Richard Schwartz said in the press release, “Phil’s unmatched passion, dynamic personality and flair for entertainment make him the perfect ambassador as we continue to expand our offerings and elevate player experiences across our platforms.” Schwartz emphasized, “Hellmuth’s expanded role in the BetRivers Network”, including increased appearances on Poker Night in America, and his contributions to promoting our new online poker platform, will bring unparalleled excitement to our players.
Rush Street Interactive (RSI) is BetRivers’ parent company. The newly-launched poker site ‘BetRivers Poker’ recently joined the U.S regulated market as a partnership between Phil Galfond and Rush Street Interactive. It is said to be a rebranded version of Galfond’s Run It Once Poker platform, which was bought by RSI in March 2022 for a hefty $5.8 million. BetRivers Poker went live just last year in November and has now the backing of two powerful figures in the poker industry: Phil Galfond and Phil Hellmuth.
What Phil Hellmuth Has To Say About His Partnership with BetRivers Poker?
Hellmuth also shared his excitement about joining the company as their newest ambassador, “Partnering with Rush Street Interactive and BetRivers is an exciting new chapter for me.” “Ever since meeting the Rush Street Interactive executive team in 2012, I have been a fan. I have been impressed with RSI’s moxie, will and determination to build a beautiful product—an online gaming experience that people love to use and play on.”
With over $30 million in live poker earnings, and dozens of poker titles, Phil Hellmuth has a diverse career on and off the felts. He has been an ambassador for various popular brands and has created several successful business ventures. The ‘poker brat’ is currently developing a new poker series “KingMaker,” which he hails as American Idol meets Shark Tank. Given his extraordinary achievements, large following, and popularity in the poker community, Hellmuth is a powerhouse and truly a perfect choice for BetRivers. His inclusion as the ambassador is being seen as a win-win move for the poker platform to increase its presence in the US market. With Hellmuth in, poker fans now can expect unparcelled entertainment and thrilling poker content with useful insights.
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Source: Media Releases
Image Credit: BetRivers
