The Indian online gaming landscape is fast-changing as the country has ascended to become one of the top five global leaders in mobile gaming. Women are set to play a key role in the mainstreaming of poker and this adds a compelling dimension to the rapidly growing gaming sector in the country.
Apart from being a big source of entertainment and thrill, the online gaming industry also opens up promising career opportunities for individuals hailing from diverse professional domains.
In an exclusive interview published by myKhel, Joydeep Mukherjee, CMO of Deltatech Gaming, discussed the unique attributes of this industry, ranging from its diverse player community to the ever-evolving nature of the industry. He shed light on the rising participation of female players, the importance of technology for talent acquisition and retention, the significance of live poker events, the role of exciting campaigns, and the influence of celebrity endorsements. Here are the excerpts.
Rising Female Participation
Mr. Joydeep believes that poker is a mind sport and offers equal opportunities for both male and female players to excel at the game. He is seeing a growing number of female players from across the country playing regularly on their platform. He is proud to have passionate players like Pratibha Arya and Maria Kirloskar as their game ambassadors. Their skills and success across big poker events are serving as inspiration to others by encouraging them to try their hand at poker.
He believes that women are set to play a key role in the mainstreaming of poker in the country and the same belief in women’s influence on poker is reflected in their brand communications.
Technology Trends Shaping The Future of Gaming In India
Shedding light on how technology is shaping the future of gaming and what role data analytics and technology innovation are going to play in marketing strategies to capture this expanding sector, he said that the growth of the Indian gaming industry has been rapid, positioning India among the top five global mobile gaming markets. According to him, rising young population, increased incomes, and the arrival of new gaming genres have significantly contributed to this growth trajectory. Moreover, smartphone proliferation and high-speed internet has fueled the industry’s growth.
Talking about the future trends, he said that technology will continue to disrupt the gaming landscape in India. According to him, Data analytics combined with AI will personalize marketing, as each player has a unique journey with the game resulting in hyper-segmentation where n=1.
He added that cloud technologies, advanced infrastructure, and 5G will enhance immersive gaming for discerning audience. Additionally, technology will play a significant role in creating safe gaming environment, protecting the customer’s interests and building trust among players.
Mr. Joydeep emphasized that sustainable success in India’s competitive gaming market heavily relies on constant innovation, adapting to tech changes, creating engaging gameplay and monetization models. According to him, the gaming firms need to have a balance between innovation and compliance for a sustainable future in this dynamic and burgeoning industry.
Strategies To Attract And Retain Top Talent In Online Gaming Industry
According to Mr. Joydeep, the online gaming industry offers diverse career prospects, not just for tech talents but also beyond it for Product, Marketing, Operations, HR, etc. At the very core of this lies the opportunity to build a world-class platform to engage and thrill the customers.
Commenting on how to attract and retain top-notch talent in the ever-evolving online gaming industry, he said that Adda52 emphasizes the unique aspects to attract top talents. The diverse player community, the opportunity to engage with people from diverse backgrounds, and the ability for employees to bring their creativity to the fore in both product development and marketing strategies.
These facets along with the dynamic nature of the industry allow for experimentation, skill growth and innovation. According to Mr. Joydeep, Adda52 aims to become a sought-after employer in the gaming industry with a goal of attracting and retaining top talent while fostering a culture of innovation.
Live Poker Events In The Overall Scheme of Deltatech Gaming’s Product Offerings
Mr. Joydeep believes that Adda52 delivers an exclusive and comprehensive poker experiences by offering both online and offline events. Their live poker events such as Deltin Poker Tournament (DPT) highlight their engagement with the poker community. These tournaments not only bring together poker enthusiasts but also foster camaraderie, excitement, and competition among them. They also play a key role in fostering a lively poker ecosystem while showcasing Adda52’s unwavering dedication to taking India’s poker industry to unprecedented heights. These events are vital to Adda52’s strategy as they help to boost brand growth, engage players and drive innovation, aligning with Adda52’s core mission of delivering superlative poker experiences.
Role of Experiential Campaigns In Building Brand Recall & Consume Base
Talking about the role of experiential campaigns in establishing brand recall and consumer base, Mr.Joydeep said that engaging in these campaigns is pivotal to their robust brand recall and consumer base. Engaging directly with their target audience through their social events at offices, tech-parks, co-working spaces and top B-schools like IIM Indore, IIM Kozhikode, and FMS Delhi helps them offer participants holistic poker experiences. Participants are able to showcase their strategic poker prowess. This helps Adda52 to boost brand awareness and customer loyalty.
Impact of Celebrity Endorsements For Brands
Mr. Joydeep concluded by offering valuable insights into celebrity endorsements saying that the campaigns featuring popular celebrities amplify the brand impact and dispel the misconception that poker is solely a game of luck. Such campaigns highlight poker’s strategic and intellectual side.
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According to him, their ‘Poker Night with Stars’ initiative resonated well with their digital audience base, offering an experiential journey beyond gaming and allowing fans to witness their favourite celebrities engaging in poker and making it more thrilling. He believes that celebrities bring charm and fan following into their gaming platform and widen their digital audience base for poker.
Content & Image Courtesy: myKhel
